contact: robertcbarr@gmail.com
2012 – Present
Freelance Creative Director, Branding Consultant and Copywriter
Ideation and creative direction, including visual, digital, social and written content, for adidas, Condé Nast’s Farfetch.com, Neautrogena, Nike, Jordan, Pat McGrath Labs, HALSTON, HBO, Hulu, LG, Netflix, Samsung, Westfield Shopping Centers and other brands
PHENOMENON Editorial Director
Experiential, e-commerce and marketing campaigns across digital, mobile and print platforms for fashion, luxury/celebrity e-commerce and hospitality brands, including launches of the SLS Las Vegas, Tommy Hilfiger’s Raleigh Club and Blake Lively’s Preserve
Creation of brand voice, editorial and style guidelines
Leadership of a talented multidisciplinary team across creative conception, brand communication strategy, editorial development/curation, digital design and identity
7Hollywood Magazine Features Director
In direct collaboration with the Founder/Creative Director, concepted, delegated and executed copy for a range of content for their debut issue
Created the publication’s voice, editorial guidelines and style guide
Led story assigning to personal network of freelance writers; line-edited content across multiple platforms
2008 – 2011
BCBGMAXAZRIAGROUP Copy Director
In direct collaboration with the Chief Creative Officer, conceptualized, delegated and executed copy for all eight BCBGMAXAZRIAGROUP brands for print, video, runway, window, catalog, e-commerce, marketing and online
Led restructuring of Copy Department
Conceptualized/executed strategic rebranding of BCBGeneration
M·A·C Cosmetics Deputy Editorial Director
Led copywriting for Social Media, Online, YouTube, Facebook, Foursquare, Twitter, Text Messaging, M·A·Czine and shade naming
Led copywriting for special projects including Lady Gaga’s VIVA GLAM HIV awareness campaign, Miss Piggy, Iris Apfel, Daphne Guinness and Cindy Sherman Conception, ideation and execution of M·A·C x Carine Roitfeld
Concepted and wrote for the 2011 Breast Cancer Awareness Campaign for The Estée Lauder Companies
The Daily Beast Freelance Writer
Fashion, lifestyle and entertainment-focused content creation
81st Annual Academy Awards ABC Pre-Show Assistant to the Producer
Research and compilation of all fashion-related clips from AMPAS archives for televised ABC Oscar preshow Assisted in creation of video clip packages for broadcast
Coordinated with various fashion houses/stylists regarding the Oscar Red Carpet
2001 – 2007
Giambattista Valli Paris | Iceberg Milan First Assistant to the Designer/ Lead Designer
Assisted with visual research, design and launch of his eponymous line for F/W 2005-06 Designed Iceberg RTW 2005-06 based on themes delineated by Mr. Valli
Studio management
Assisted designer in runway shows, model castings, fittings, celebrity VIP and fashion editor presentations
WWD and W Magazine Editorial Assistant | Features Writer
Fashion, lifestyle and entertainment editorial coverage
Flaunt Magazine | Paper Magazine Freelance Writer
Book reviews, humor, interviews, fashion and lifestyle editorial coverage
2001
American University of Paris
Bachelor of Arts in Comparative Literature/Minor in Philosophy | Fluent French/English